Segmented and Unsegmented Pricing: SkyPrice is the One Solution that Optimizes Both to Help Maximize Revenue

Passengers today have grown weary of complex fare structures. They have one goal — getting the best price they can find with few or no restrictions.

Many low-fare carriers have built a loyal client base through simplified fare structures, creating markets where some or all classes have no differentiation other than price. Traditional revenue management (RM) systems struggle to optimize in an unsegmented pricing model since they rely on fare class rules to segment passengers and sell higher fares. In markets where fare rules are non-existent, traditional RM systems are rendered obsolete.

Hybrid and low-cost carriers, and those that compete with them, need flexible tools to effectively compete and manage revenue in these markets. To optimize revenue, they need a single solution to let them manage both segmented and unsegmented demand across their entire route network.

Navitaire’s SkyPrice provides this solution. SkyPrice is Navitaire's top-tier RM system, which delivers forecasting and optimization designed especially for this dynamic environment. SkyPrice simultaneously manages pricing and seat allocation decisions by measuring the relationship between price and demand. By blending new price-sensitive forecast and optimization models with traditional RM approaches, Navitaire has developed a hybrid model to address both segmented and unsegmented pricing models.

SkyPrice builds on these advanced optimization capabilities by pairing them with analytical tools to mine rich, detailed data plus configurable, streamlined, flexible user interfaces and workflows to let your revenue managers truly manage markets and seize opportunities.

Plus, since SkyPrice is based on the latest Microsoft .Net and service-oriented architectures, it provides powerful options to grow and scale with your business. SkyPrice integrates closely with Navitaire’s industry-leading New Skies reservations and passenger services solution, offering clients the added value of securing multiple IT solutions from a common supplier. This tight interaction helps maintain compatibility and improved interoperability between the reservations inventory and RM systems. SkyPrice can also be used with alternate reservations and passenger services solutions via standard integration files.

Tools to Help Transform Your Airline into One of the Industry’s Most Profitable

SkyPrice combines science with advanced analytical and automation tools. It’s the solution you need to optimize inventory for maximum market impact and keep you on the road to higher profitability.

Benefits

The Prime Solution for Managing Revenue in Hybrid Pricing Environments
Manage segmented and unsegmented demand with equal effectiveness with a single, trusted solution. Navitaire has helped dozens of clients achieve greater profitability across their networks.

Advanced Capabilities
SkyPrice lets you make your critical business decisions based on detail-rich pricing, forecast and booking data. Using advanced forecast and optimization algorithms, combined with the option to include competitive price files, your revenue team can access comprehensive information to obtain a holistic view of market activity and use it to make sound, data-driven, revenue-optimized recommendations.

Improved Productivity
Advanced RM systems tools need to go beyond just science to incorporate usability. SkyPrice equips your business analysts with more automated, flexible and easy-to-use applications and time-saving tools to be more productive. With enhanced productivity, revenue managers can focus on the most revenue-critical markets and flights and special events, and on analyzing market trends.

Comprehensive RM Solution
Navitaire’s SkyPrice includes modules for price sensitivity, demand forecast, price optimization, overbooking, analytics and decision support, revenue and inventory control, and reporting and performance. It includes a wide range of features to help your airline soar to higher revenues.

A Vital Part of the Integrated Navitaire Solution Suite
Your revenue management solution works closely with your reservation system inventory and passenger sales modules. With Navitaire, you can secure industry-leading revenue management and reservations solutions delivered and managed through a single supplier. A common provider can help support easier file handoffs, and increase confidence in data integrity and product compatibility. And, as a hosted solution, the system is ready to keep pace as your business grows.

SkyPrice Features

Advanced Forecasting and Optimization Features

• Creates optimized price and booking plans based on price-sensitive forecasts and advanced NLP optimization algorithms for unsegmented classes
• Uses EMSRb optimization for traditional, segmented demand
• Helps maximize revenue, including ancillary revenue, or optimizes based on a user-defined target load factor
• Optimizes based on either Gross (inclusive of taxes and fees) or Net fares
• Incorporates competitive price impact directly into price sensitivity estimation
• Models potential buy-up behavior
• Converts optimal prices and demand into authorization levels ready for export to the reservation system

Flexible Workflow and User Productivity Features

• Use time saving Mass Modify and Rules Based Adjustment functionality to support broad flight management for quick reactions to macroeconomic and competitive changes
• Map history across periods and markets or sponsor new markets with the powerful Holiday and Special Event tool
• Develop user-configurable flight measures for flight lists
• Create custom views of flight query results using intuitive and easy-to-use drag & drop, column selects and sorting options
• Delve deeper into selected flights through the Revenue Worksheet for further review and analysis
• Easily define and establish market groups to be used dynamically through the applications
• Manage your staff workload more effectively with the ability to easily transfer markets between analysts and include all associated system market data

Reporting and Analysis Features

• Access management dashboard reporting and extensive query and reporting capability for drill-down access to bookings, fares, demand forecasts and other data
• Perform graphic or tabular trend analysis for quick data interpretation and periodic analysis of fare and booking performance across markets and time periods

Navitaire System Integration Features

• Improved synchronization and compatibility through integrated feeds between Navitaire New Skies reservation passenger services and SkyPrice revenue management systems incorporates downloaded booking history and activity, and upload recommendations for yield management